Digital Marketing and Web Development: The Basics
An intensive look into the Basic and Advanced well designed content and all the topics are covered elaborately
What you’ll Learn
Introduction to digital and social media marketing.
How to build out a social media strategy and campaign.
Strategic Placement and Online Advertising.
Tools and application download.
Search Engine Optimization (SEO).
How to successfully create and use the Google Search Console and Web Analytic tools.
With the rapid shift of advertising strategy away from traditional media to online platforms, it is becoming increasingly important for marketers, entrepreneurs, graduates, web developers etc to be well-versed in digital marketing & analytics fundamentals.
This upper division course will provide a solid foundation in the key concepts for these exciting fields.